Imagine you could talk to every potential customer directly. The more you talked, the more you learned about your customer. How they thought. What ideas were meaningful to them. What words they chose to represent those ideas. How they assessed risk and reward.
During these talks, you are able to gain a clear understanding of your customers´ frame of reference, their personal history and outlook by compiling, cataloging and referencing their assumptions, idiom and decision framework.
The more you talked, the more the user interface adapted to the user, communicating using their ideas, their words, their decision framework. This cultural mirroring allows you to more clearly and directly communicate the value of your product or service in a way the user instinctively understands, and more importantly, communicate the meaning and impact your offering will have on their lives from within their decision framework.
Daracom assists clients with new product or service introductions by accelerating acceptance, reducing risk and optimizing value.
Which communication channels offer the maximum persuasive power to get your content to your customers? Is it a trusted colleague, a close relative, or... How do you identify those channels and influence them to assist in the introduction, validation and verification of your content, whether it is a concept, a service or a product?
How do you communicate your content over that channel? Do you use transmission, a single conveyance of a unitary block of information from the source to the consumer, or dissemination, the sowing of content within an audience by phased delivery of its separate constituent parts, diffusion, the migration of unitary content through an audience over time, or transference, the conveyance of understanding from the source to the consumer. Each delivery method offers distinct advantages and disadvantages. Daracom works with clients to map channel strategies which deliver measurable, positive results that change lives for the better.